Iconic Wheel of Fortune co-host Vanna White has lent her likeness as the face of Wheel of Fortune Online Casino, the first brand-led online casino in North America. BetMGM, a leading sports betting and iGaming operator, recently launched Wheel of Fortune Online Casino, home to America's Game-branded slot titles. White will star in omnichannel advertisements promoting Wheel of Fortune Online Casino and will also appear in additional marketing materials supporting the mobile app.
“Vanna White is synonymous with Wheel of Fortune and BetMGM is happy to work with her in connection with promoting the newly launched Wheel of Fortune Online Casino,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “At retail casinos and online, Wheel of Fortune slots continue to be player favorites which is a testament to the slot innovators at IGT.”
White has become a household icon as co-host of Wheel of Fortune, the beloved gameshow. She started with the show in 1982 and has appeared in versions of the show in every daypart, including the primetime spinoff, Celebrity Wheel of Fortune, which launched in 2021 and remains on the air. White has starred in over 7,500 episodes and is known for showcasing a stunning new outfit every night as she reveals letters on the puzzle board and cheers on contestants.
“After 40 years, I love the way Wheel of Fortune continues to find new ways to entertain and engage,” said White. “I’m excited to help BetMGM to promote this first-of-its-kind online casino, where players can experience the excitement of Wheel of Fortune slots in their own home.”
Wheel of Fortune Online Casino is now available for download in New Jersey on both iOS and Android and accessible via desktop at www.wheeloffortunecasino.com.
As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including an industry leading program, developed, and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools.
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